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Continue ShoppingLast updated 9 November 2026
The Cast Iron Radiator Company takes an honest, secure and careful approach to your personal information. This policy explains what we collect, why we collect it, who we share it with and the rights you have. It should be read alongside our Terms and Conditions and our Cookie Policy.
Who We Are
The Cast Iron Radiator Company is a trading name of Westminster Bathrooms Limited, registered in England and Wales with company number 12717037. Westminster Bathrooms Limited is the controller of your personal information, which means we decide how it is used and we are responsible for looking after it.
Our address is 5-7 Coptfold Road, Brentwood, Essex, CM14 4BN. You can contact us about anything in this policy by emailing sales@castironradiatorcompany.co.uk or by calling 01277 717 174.
The Information We Collect
Information you give us. When you place an order, ask for a quotation, order colour samples, book a showroom visit, create an account or contact our team, we collect the details you provide. This may include
- your name, billing and delivery addresses, telephone number and email address
- your business name, if you buy on behalf of a business
- the products you order and the sizes, finishes and options you choose
- your preferred delivery date
- payment details and the record of your payments
- photographs, measurements and messages you send us, for example when you report a delivery problem or ask for advice on sizing
Information collected when you call us. Please see the section on telephone calls and call tracking below.
Information collected automatically. When you use our website we record some information about the device and browser you use and how you use the site. This includes your IP address and approximate location, your browser and operating system, the type of device, the pages and products you view and how you arrived on our website, for example from a Google advert, a search engine or another website. Some of this is collected using cookies, which are explained in our Cookie Policy.
Details typed into our forms. When you type your name, email address or telephone number into a form on our website, for example at checkout or on a quotation request, our website may save those details as you enter them, before the form is submitted. We do this so our team can help if an order or enquiry is not completed and so we can link your enquiry to the visit that led to it.
Telephone Calls And Call Tracking
Many of our customers prefer to order by telephone, so we measure which of our adverts and web pages lead to calls. To do this our website may show you one of several telephone numbers, depending on how you arrived on the site. Every one of these numbers reaches our own team.
When you call us on any of our numbers, our telephone provider records the number you called from, the number you dialled, the date and time of the call, how long it lasted and which member of our team answered or missed it. We may link this record to your visit to our website, including how you arrived, and to any order or quotation that follows, so we can understand which advertising works and so we can return missed calls.
We use this information on the basis of our legitimate interest in running and improving our business and measuring our advertising. Our telephone service is provided by RingCentral.
How We Use Your Information
| What we use it for | Our lawful basis |
|---|---|
| Processing, making and delivering your order, keeping you updated about your delivery by email or text message, and dealing with returns, refunds and guarantee claims | Performance of our contract with you |
| Preparing quotations and answering your questions before you order | Taking steps at your request before entering into a contract |
| Keeping accounting and tax records and meeting our other legal obligations | Legal obligation |
| Answering and returning telephone calls and measuring which adverts and pages lead to calls and orders | Our legitimate interests in running and improving our business |
| Preventing fraud and keeping our website secure | Our legitimate interests and legal obligation |
| Understanding how visitors use our website and measuring our advertising through analytics and advertising cookies | Your consent, which you can withdraw at any time through Cookie Settings |
| Sending you news, offers and product information by email | Your consent. We only send marketing emails when you have asked us to |
To instantly stop marketing emails, click the unsubscribe link at the bottom of any marketing email. You will still receive essential emails about your order, such as confirmations and delivery updates.
Who We Share Your Information With
We do not sell your personal information. We share it only where it is needed to provide the service you have asked for, to run our business or where the law requires it. The organisations we share it with include
- our payment providers PayPal, Klarna and Teya, who process your payments and may carry out identity, fraud and credit checks
- the manufacturers and suppliers who make and dispatch your order, and the couriers who deliver it
- our telephone, email, text message, customer service and website hosting providers
- analytics and advertising providers, including Google, Microsoft and Meta, where you have agreed to analytics or advertising cookies
- our professional advisers, such as our accountants and lawyers
- the police, HM Revenue and Customs and other authorities where we are required to by law
Each provider has access only to the information it needs to do its job and may not use it for any other purpose.
Transfers Outside The UK
Some of our service providers are based outside the United Kingdom, including in the United States. Where your information is transferred outside the UK, we make sure it is protected by UK adequacy regulations or by appropriate safeguards such as the International Data Transfer Agreement.
How Long We Keep Your Information
We keep your information only for as long as we reasonably need it for the purposes described in this policy. Order records are kept for as long as the law requires us to keep accounting records and, for cast iron radiators, for the length of our 10 year guarantee, so we can help you with any guarantee claim. Website and call measurement data is kept for as long as it is useful for understanding our advertising, after which it is deleted or anonymised.
How We Keep Your Information Secure
Our website uses an encrypted connection, shown by the padlock in your browser’s address bar, so the information you enter is protected as it travels to us. We store personal information on secure servers and limit access to the members of our team and the providers who need it.
Your Rights
Under UK data protection law you have the right to
- ask for a copy of the personal information we hold about you
- ask us to correct information that is wrong or incomplete
- ask us to delete your information
- ask us to restrict how we use your information
- object to our use of your information where we rely on our legitimate interests
- ask us to transfer information you have given us to another organisation
- withdraw your consent at any time, where we rely on consent
Some of these rights have limits. For example we must keep order records for as long as the law requires. To use any of your rights, email sales@castironradiatorcompany.co.uk. We will respond within one month.
You can choose not to give us your personal details, but we need them to deliver an order to you, so without them you may be unable to complete a purchase.
If you are unhappy with how we have handled your information, please contact us first so we can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Cookies
Our website uses cookies to make the basket and checkout work, to remember your choices and, with your consent, to understand how the site is used and to measure our advertising. Full details, including how to change your choices, are in our Cookie Policy.
Changes To This Policy
We may update this policy from time to time. The current version is always the one published on this page, with the date it was last updated shown at the top.
Contact Us
Westminster Bathrooms Limited, trading as The Cast Iron Radiator Company
5-7 Coptfold Road, Brentwood, Essex, CM14 4BN
Email sales@castironradiatorcompany.co.uk
Telephone 01277 717 174